UX Research | Design Sprint | Usability Testing
This project consisted of me and my team redesigning Franke Group’s webpages to increase user engagement and create a better connection with their costumers in the B2B sector.
Duration
3 weeks
Role
UX/UI Research
&
Design
Project
University Project
Tools
Figma
&
Figma Jam
01. Overview
Franke is a Swiss company known for designing and manufacturing high-end kitchen systems and solutions for both residential and commercial use. Their product range includes kitchen sinks, faucets, range hoods, waste management systems, and high-performance kitchen appliances, such as ovens and cooktops.
Whilst their product are good, their website, one of the main touchpoints possible clients find the company, is not optimized for the best user experience and struggles to create a connection and spark interest with the user base.
Our goal for this project was to create an interactive, approachable, and attractive solution that reflects Franke’s brand identity, provides a pleasant experience for potential clients, and accurately represents the brand’s purpose. We aim to drive engagement through thoughtful design, enhance user satisfaction and support lead generation for effective information acquisition.
02. Problem
To boost user engagement, we’ve identified several pain points that need to be addressed. Firstly, the page content lacks engaging and impactful copy, instead relying heavily on excessive filler text. This makes it time-consuming and difficult for users to quickly scan and grasp key messages.
The lengthy, unstructured content hampers engagement and diminishes the effectiveness of communication, causing users to miss important updates and making the overall experience inefficient and less impactful.
03. Design Process
We applied the Design Thinking method to develop a functional product through a structured, iterative approach. By empathizing with our target group, we gained deep insights into the core issues they face, allowing us to better understand their needs.
Through ideation, prototyping, and user testing, we refined our solution to align closely with real user experiences and ensure it effectively addressed their needs.
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On the second day of the Sprint, we have focused on sketching concrete ideas for the product using techniques like Lightning Demos to research similar technologies and broaden our perspective. We drew inspiration from devices like the Apple Watch and explored functionalities outside the Welfare Technology sector to enhance our solution. Each of us created and shared our “Big Idea” through the Four Step Sketch process, presenting a final solution sketch to the group.
On the second day of the Sprint, we have focused on sketching concrete ideas for the product using techniques like Lightning Demos to research similar technologies and broaden our perspective. We drew inspiration from devices like the Apple Watch and explored functionalities outside the Welfare Technology sector to enhance our solution. Each of us created and shared our “Big Idea” through the Four Step Sketch process, presenting a final solution sketch to the group.
Here talk about brand identity and personality and all of the other stuff we did for the brand stuff.
The Golden circle stuff and tone of voice
The third day of the Sprint was the Decision Day. Here, we were able to gather all of our ideas from the previous day and display the
m to the whole team. So, we had the opportunity to review and vote on the strongest ideas as a team and leave the final decision to the Decider. To make the best decisions, we focused on the long-term goal (Help people who are in need/vulnerable by preventing further harm, decreasing anxiety and potentially minimising risk of dying through providing better communication in emergency situations), as well as made use of structured processes.
On this day we have also created an in-depth user flow to streamline the path care takers will take in the app to support their elderly or in other ways vulnerable stakeholders.
Minimal viable product, time constraints
On the final day of the Sprint week we have dedicated a whole day on testing the solution with probable users, listening to their needs and finding new ways how we can adapt our solution to them. We have built an interview/task guide by using the technique of the Five Act-interview to make sure our users feel comfortable to answer our questions. We have tested on 5 interviewees as according to Jacob Nielsen 85 percent of the problems in a presented prototype can be observed after interviewing just five people. During the interviews we took notes of any likes, dislikes, questions or ideas that our users had and put it onto a whiteboard.
After the interviews we came back to the whiteboard and looked for patterns. We have found out that users felt like the onboarding could be more intuitive, that there should be a bigger emphasis that the app’s main purpose is fall detection rather than health statistics and that the switching between different care receivers was confusing and not emphasized enough. The rest of the day was spent generating new ideas and readjusting the design to fit the user’s needs.
04. Solution & Prototype
When redesigning the Franke Group webpages, our main objective was to make it easier for B2B customers to gain interest and trust with the Brand, even with a diverse range sectors. To accomplish this, we developed an intuitive content structure, allowing users to seamlessly explore the pages and skim irrelevant information.
Leveraging the Design Thinking approach, we focused on understanding the core needs and challenges of our target audience. We implemented user-centric design solutions, such as streamlined webpage content that includes interactive details, clear, impactful messaging that aligns with Franke’s brand identity.
This made content more engaging and easy to skim, enhancing overall user satisfaction and boosting engagement. To explore the current(not redesigned) Franke Group’s corporate section, access it through this link.